Strategic analysis of your business including a strategic marketing plan and tactical recommendations ie. advising which marketing activities will help to achieve corporate goals. The strategic marketing plan will include research around your market, products or services, competitors and target audience(s). Marketing activities may include any of those detailed in this website, either separately or as part of an integrated campaign.
A company wished to promote themselves to prospective clients but had no idea where to start. We conducted a briefing session to understand the company’s objectives, their market, competitors and their customers. Further aspects of the company were analysed, for example, which products were sold to which clients, who their most profitable customers were, and a strategic marketing plan was produced. With this information and budget requirements in hand, we were able to recommend which marketing activities would be most beneficial to the company by meeting their objectives and adding the greatest value.