Website Design and Marketing
One of the most common methods for sourcing suppliers and partners. A simple, informative site is miles more effective than piling every bit of information you have onto a site. It should be branded consistently with the rest of the company and also needs to be marketed so that prospective clients are made aware of it. Using the website as an integral part of every marketing campaign will ensure that people use it on a regular basis.
As part of an overall branding project, a new website was planned and implemented for a company. A site plan was drawn up to include the desired structure, navigation, interactivity and content, and a technical spec was written. Whilst the site structure was being built, content was drawn from around the firm, some edited from existing literature, others written from scratch to incorporate the new branding messages. A e-marketing plan was also designed to promote the site on web searches and to encourage interactivity with clients by using it as part of e-mail campaigns.